If you were to ask me right now, what is that one piece of advice I would give an entrepreneur who is looking to grow their client base through social media? 

That piece of advice is to focus on your lead generation first. 

As someone who has been navigating the challenges and opportunities of social media for years, let me tell you, it's all about generating high-quality leads online.

Why focus on lead generation? 

It's simple. 

This strategy is what will actually help you grow your business, boost your sales, and expand your client base. Though aspects like posting content, engaging in trends, and being active are important, you're essentially wasting your time if they don't convert into leads or sales.

Welcome to another episode of the More Than Social podcast! Today, I'll dive deep into the world of lead generation, focusing on attracting high-quality leads who are eager to work with you. I'm not just talking about posting random content on social media. If you're not seeing leads as a result, then it's time to change your strategy. Focus on posting content that brings in leads, not just engagement or followers.

Many people try to generate leads online through typical advertisements like "Buy now," "Get this free," "Sign up for a discount," and so on. The issue with these approaches is that they generally attract price shoppers, not high-quality leads. A well-crafted lead magnet will attract people who genuinely want to work with you because of your expertise.

Once you’ve identified your ideal lead magnet, integrate it into your social media strategy. Get on social media, talk about your freebie, and get people into your bubble. Convert social media followers into email list subscribers, and you'll be well on your way to generating quality leads.

Focusing on lead generation and employing one or more of these lead magnets can significantly enhance your business's growth on social media. Go ahead, implement these strategies, and watch your business flourish.

 

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