DiscoverPurpose & Profit Club® – The Nonprofit Fundraising Podcast145: You're Not Supposed to Do This Alone: Grow Faster with Digital Ambassadors
145: You're Not Supposed to Do This Alone: Grow Faster with Digital Ambassadors

145: You're Not Supposed to Do This Alone: Grow Faster with Digital Ambassadors

Update: 2025-05-13
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If you're still fundraising alone, this episode will change everything. Whether you're a solo shop executive director, a part-time founder, or running a million-dollar organisation, one thing is clear: you're not meant to do this work alone.

In this episode, I’m walking you through exactly how to grow faster using digital ambassadors—aka your passionate, everyday supporters who already love your mission and are ready to spread the word. From awareness to fundraising to enrollment, mobilizing others is no longer a nice-to-have—it’s essential. Because what worked in 2014 doesn’t work in 2025. And when you build the right team around you? That’s when you scale.

If you’ve ever said “we don’t have a big enough audience,” or “our team’s already maxed out,” this one’s for you. You don’t need a bigger team—you need the right people activated around you.

Topics:

  • Why fundraising is no longer a one-person job (and what to do instead)
  • The mindset shift from broadcasting louder to multiplying your voice
  • Why Gen Z and Millennials want to influence for good, not just donate
  • How to use peer-to-peer fundraising the right way
  • What digital ambassadors actually are—and how to find yours
  • Specific examples of how orgs are using digital teams to grow faster
  • Why your small-but-mighty community is more powerful than you think


For a full list of links and resources mentioned in this episode, click here.

Bloomerang is the complete donor, volunteer, and fundraising management solution that helps thousands of nonprofits deliver a better giving experience and create sustainable, thriving organizations. Combining robust, easy-to-use technology with people-powered support and training, Bloomerang empowers nonprofits to work efficiently, improve supporter relationships, and grow their donor and volunteer bases. Learn more here.

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145: You're Not Supposed to Do This Alone: Grow Faster with Digital Ambassadors

145: You're Not Supposed to Do This Alone: Grow Faster with Digital Ambassadors

Christina Tzavaras Edwards