DiscoverPurpose & Profit Club® – The Nonprofit Fundraising Podcast147: The 7-Second Rule: For Fundraisers Who Take Every ‘No’ Personally
147: The 7-Second Rule: For Fundraisers Who Take Every ‘No’ Personally

147: The 7-Second Rule: For Fundraisers Who Take Every ‘No’ Personally

Update: 2025-05-27
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You know that moment when someone doesn’t reply to your email, or a donor backs out, or you get an unsubscribe notification—and suddenly, your stomach drops? Rejection stings—it hits hard and can hijack your momentum fast.

In this episode, I’m sharing something I’ve been coaching on behind the scenes: The 7-Second Rule. It’s a mindset tool to help you handle rejection—ghosting, “no thank yous,” radio silence, without falling into a spiral that slows your mission down. Because the real issue isn’t the “no.” It’s what happens in the seven seconds after. That’s when your inner critic gets loud, your confidence dips, and you start playing small. But it doesn’t have to be that way. This episode will help you pause, reframe, and keep showing up like the fundraising CEO you are.

Topics:

  • Why your brain interprets “no” as danger—and how to interrupt that spiral
  • The difference between taking rejection personally vs. seriously
  • How to coach yourself through the first 7 seconds of emotional response
  • Real-life examples of how ghosting and unsubscribes trigger fundraising fear
  • How to reframe setbacks into strategy and turn self-doubt into brave action
  • Powerful self-coaching questions to get unstuck and lead like a CEO


For a full list of links and resources mentioned in this episode, click here.

Bloomerang is the complete donor, volunteer, and fundraising management solution that helps thousands of nonprofits deliver a better giving experience and create sustainable, thriving organizations. Combining robust, easy-to-use technology with people-powered support and training, Bloomerang empowers nonprofits to work efficiently, improve supporter relationships, and grow their donor and volunteer bases. Learn more here.

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147: The 7-Second Rule: For Fundraisers Who Take Every ‘No’ Personally

147: The 7-Second Rule: For Fundraisers Who Take Every ‘No’ Personally

Christina Tzavaras Edwards