15: Vidya Vox - Mainstream Pop, Indian Classical & A Really Unique Idea
On this week's podcast we have a super interesting creator by the name of Vidya Vox. Vidya was born in Chennai, India and moved the US at the age of 8. She started her YouTube channel in 2015 uploading song mashups that mixed western pop, dance music and indian classic music. Vidya gained 1 million subscribers within the first year after her mashup of Major Lazer's "Lean On" and a Punjabi folk song went viral. Now, in 2018 Vidya's channel has 4.7m subscribers and over 450 million views. She swooped into our Castbox studio in Hollywood recently and explained where the idea came from, the challenges she's faced being an immigrant in the US and how she's managed to turn the channel into a full time job. Enjoy!
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