#15 - Vani Gupta Dandia (CherryPeachPlum, Ex-Pepsico, Unilever, Reckitt) talks about challenger brands and armpit wars
Update: 2024-03-16
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Vani is among the best marketing minds out there right now. She's got ~25 yrs' marketing experience with PepsiCo, Unilever, Reckitt Benckiser, Henkel, BBDO and Leo Burnett. Currently she helps challenger brands build amazing brands through her work at CherryPeachPlum (http://www.cherrypeachplum.in)
If she works on your brand, you're assured of results that'll scale and last, and I am assured of one coffee per client (Ya, this is a kickback disclosure). Also, do check out her first ever film for ADIDAS that she talks about in the episode (https://youtu.be/HQ7PFmbvmMY?si=xufeVfYNUpMhJ818)
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