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In this episode, we’re diving into the realities of hosting a book launch party. Spoiler alert: You don’t need a big, expensive event. I’ll walk you through simple strategies to make sure your book launch is a success—no matter where you hold it. 

What you’ll learn in this episode: 

- Why big, fancy parties are not necessary for a successful book launch  

- How to make your event an ongoing marketing tool  

- Simple ways to create signage and capture photos that boost your brand  

- Key insights into the types of photos that help your book long-term  

Timestamps:

- 0:00 – Intro: The Reality of Book Launch Parties  

- 2:15 – Do You Really Need a Launch Party?  

- 4:40 – The Book Launch Party Myth: Carrie Bradshaw vs. Reality  

- 6:10 – Where Should You Host Your Book Launch?  

- 7:55 – Why Signage is Critical (and How to Make it Affordable)  

- 10:25 – Essential Photos You Need to Capture  

- 12:50 – Hiring a Photographer? What to Tell Them  

- 14:30 – Using Your iPhone for High-Quality Marketing Photos  

- 16:05 – What Contextual Photos Can Do for Your Branding  

- 18:20 – Behind-the-Scenes of a Successful Book Launch: Jessica Waite  

- 21:00 – Buzzworthy Book Mention: On Our Best Behavior: The Seven Deadly Sins and the Price Women Pay to Be Good

- 23:15 – Wrapping Up: The Free Ultimate Author Event Checklist

📗Resources Mentioned: 

🎁 Free Ultimate Author Event Checklist: https://LaneLit.com/checklist2

📅 Join my Author Branding & Bestseller School: https://LaneLit.com/bestseller

📌 Check out the Manuscript Academy:  https://manuscriptacademy.com

📘On Our Best Behavior: The Seven Deadly Sins and the Price Women Pay to be Good - https://bookshop.org/a/55773/9780593243053

Got a question?  Email me at Allison@LaneLit.com.  

If you have any questions, email me at Allison@LaneLit.com

#BookLaunchTips #AuthorBranding #BestsellerMarketing #BuzzworthyBooks

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