Many of us sewers feel confused and even wary of the term deadstock fabric. Does buying fabric labelled ‘deadstock' really save it from landfill or incineration? Or are we enabling fabric producers and fashion brands to get away with overproduction, incentivising it even? And what’s the difference between ‘deadstock’ and ‘overstock’, and how, as consumers, can we tell the difference? 

This week, you’ll hear my conversation with Hannah and Rosie from London-based The New Craft House as they unpick this topic for us, leaving us all with a greater understanding. From school friends, to craft bloggers, to workshop facilitators to fabric purveyors, the current incarnation of their business is made possible by navigating the excesses and waste of the fashion industry. In this conversation Hannah and Rosie are super open and candid about how their business runs, and their plans and hopes for its more sustainable future. 

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Find The New Craft House online, via Instagram (@newcrafthouse) and IRL at their London studio:

They explain the nature of deadstock fabric on their website:

#sewyourselfsustainable is the hashtag they created to encourage the sewing community to explore more sustainable practices during September. 
It also coincides with other sustainability-related endeavours, including Oxfam´s Secondhand September campaign.