151. How Do I Take My Brand Strategy to the Next Level?
Description
Once you've built a strong brand foundation for your food business, what's next? There's always room to learn, optimize, and grow!
In this episode of the Food Business Marketing Podcast, Katie explores how to take your brand strategy to the next level by moving from brand foundations to brand management as the key to intentional growth.
Here's what you'll learn in this episode:
- How to sharpen your consumer insights and revisit your competitive landscape.
- Why aligning your brand strategy across sales, marketing, operations, and team culture matters so much.
- How each SKU in your portfolio can strengthen, not distract from, your brand.
- What it means to adopt a "brand management mindset" — and why it sets you apart as you grow.
This is about building on the foundations and brand equity you've already created. We're refining, aligning, and managing your brand so it continues to guide every decision and help you scale with clarity and confidence.
📥 Don't forget: Katie's Friday newsletter includes a Weekly Worksheet to help you apply these ideas directly to your business — plus this week's Level Two Playlist of related episodes. Sign up here.
🔗 OTHER LINKS & RESOURCES 🔗
145. The Comparison Trap: How to Stop Comparing and Start Building Your Food Brand
141. Bridging Brand Strategy and Sales: Don't Just Sell More, Sell Smarter
✓ FREE Brand Review Guide download – realfoodbrands.com
✓ Request an Intro Call to discuss how we can work together
✓ Real Food Brands Marketing Roundtable (FREE Community to continue the conversation)
✓ Say hi on Instagram: @realfoodbrands
Thanks for listening – let's go shake up shopping carts!
Katie Mleziva
Host & Food Brand Strategist | Real Food Brands
United States
