#152: Growth | LinkedIn Ads & Strategy for B2B with Anthony Blatner
Description
Anthony is one of the nine LinkedIn Certified Marketing Experts in North America. He’s also the Managing Director of Speedwork, a B2B LinkedIn Marketing Agency, and hosts the LinkedIn Ads Radio Podcast.
He and Dave discuss
- LinkedIn Ad Creative & Consistent Branding
- Thought Leader Ads & Organic Reach
- Niche Audiences & Custom Content
- Nurture Campaigns
- Expert LinkedIn Ads Tips
Timestamps
- (00:00 ) - Intro to Anthony Blatner
- (06:48 ) - Focusing on LinkedIn and Future Expansion
- (10:13 ) - Effective Social Media Advertising and Organic Content
- (13:37 ) - The Overlooked Importance of Creative Content in Advertising
- (15:45 ) - Targeting Personas with Top-of-Funnel Ads
- (21:51 ) - Creating Unique and Targeted Content: Pros and Cons
- (23:07 ) - Lead Generation Strategies for Small Budgets
- (27:20 ) - Effective Funnel Strategies for Small Budgets
- (30:49 ) - Using Paid Advertising and Lead Magnets to Grow Your Newsletter
- (35:42 ) - Building Long-Term Memory with Consistent Branding in Marketing
- (38:03 ) - The Power of Narrow Focus for Audience Growth
- (41:10 ) - Content Planning Based on Sales Cycle Length
- (42:59 ) - Connecting with Anthony Blattner on LinkedIn
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