Anthony is one of the nine LinkedIn Certified Marketing Experts in North America. He’s also the Managing Director of Speedwork, a B2B LinkedIn Marketing Agency, and hosts the LinkedIn Ads Radio Podcast.

He and Dave discuss

• LinkedIn Ad Creative & Consistent Branding
• Thought Leader Ads & Organic Reach
• Niche Audiences & Custom Content
• Nurture Campaigns
• Expert LinkedIn Ads Tips

Timestamps

• (00:00 ) - Intro to Anthony Blatner
  


• (07:20 ) - Focusing on LinkedIn and Future Expansion
  


• (10:45 ) - Effective Social Media Advertising and Organic Content
  


• (14:09 ) - The Overlooked Importance of Creative Content in Advertising
  


• (16:17 ) - Targeting Personas with Top-of-Funnel Ads
  


• (21:29 ) - Creating Unique and Targeted Content: Pros and Cons
  


• (22:45 ) - Lead Generation Strategies for Small Budgets
  


• (26:58 ) - Effective Funnel Strategies for Small Budgets
  


• (30:27 ) - Using Paid Advertising and Lead Magnets to Grow Your Newsletter
  


• (35:20 ) - Building Long-Term Memory with Consistent Branding in Marketing
  


• (37:41 ) - The Power of Narrow Focus for Audience Growth
  


• (40:48 ) - Content Planning Based on Sales Cycle Length
  


• (42:37 ) - Connecting with Anthony Blattner on LinkedIn

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