152. Justin Pettit: Third-Generation Truth: Ranching, Redemption, and the Carnivore Revolution with Justin Pettit
Description
In this powerful episode, Dr. Robert Kiltz sits down with Justin Pettit—third-generation cattle rancher and co-founder of Santa Carota Beef—to unpack the spiritual, nutritional, and regenerative impact of carrot-finished beef. From growing up in the shadow of the Dust Bowl to pioneering a sustainable protein featured by Michelin-star chefs, Justin shares how faith, family, and food waste transformed his ranch into a healing mission.
Together, they explore:
🥕 Why carrot-finished beef delivers unmatched tenderness and nutrition
🧬 How regenerative ranching heals soil, animals, and people
🐄 The truth about cattle, climate, and the myth of meat’s environmental harm
🧠 Why red meat is essential for brain health, child development, and vitality
🙏 How faith and adversity shaped Justin’s calling to serve through food
🚜 The challenges facing small ranchers—and how consumers can help
🧂 Why fat is fuel, and lean meat is a lie we need to unlearn
This episode is a love letter to the American West, ancestral wisdom, and the radical power of meat to heal bodies and communities. Whether you're carnivore-curious or a seasoned advocate, Justin’s story will leave you inspired to rethink what nourishment really means.
📦 Bonus: Hear how carrot-fed cows helped his daughter with cerebral palsy thrive—and why he believes every steak should come with a story.
United States
