153 - How to grow a business through consumers emotions
Update: 2025-11-18
Description
Karina Karn is a Behavioural Marketing Strategist and author whose work is driven by a single, powerful question: 'How are brands chosen?' Her search for the answer led her into consumer psychology, forming an innovative perspective rooted in behavioural science, going beyond generic marketing agencies.
During our chat with Karina, we discussed all aspects of her career, her book 'Invisible Triggers' and Karina shares some tips on how a business can grow by understanding their customer's psychological decisions.
You can find out more about Karina at www.karinakarn.com.
Your Business Hour podcast is hosted by the founders of Champ Consultants, Chantal and Matthew Baker.
They are both accountants and bring a wealth of knowledge, experience, and business tips to their chat. They interview guests who tell their business stories, as well as consider the latest topics in business and finance.
New podcasts are released weekly on a Tuesday and you can follow us on:
Instagram: @your.businesshour
Facebook: @your.businesshour
During our chat with Karina, we discussed all aspects of her career, her book 'Invisible Triggers' and Karina shares some tips on how a business can grow by understanding their customer's psychological decisions.
You can find out more about Karina at www.karinakarn.com.
Your Business Hour podcast is hosted by the founders of Champ Consultants, Chantal and Matthew Baker.
They are both accountants and bring a wealth of knowledge, experience, and business tips to their chat. They interview guests who tell their business stories, as well as consider the latest topics in business and finance.
New podcasts are released weekly on a Tuesday and you can follow us on:
Instagram: @your.businesshour
Facebook: @your.businesshour
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