155: Appealing to Different Buyer Types on Your Website and Within Your Marketing Strategy
Description
What if your website is turning away the very people who want to buy from you? This week, I’m sharing a behind-the-scenes conversation I had with one of my coaching accelerator clients all about aligning your brand and website with different buyer personalities. The reality is that you don’t have just one type of ideal client. You have many and they all shop and inquire differently.
We’re diving into practical ways to accommodate analytical, relationship-driven, impulsive, and skeptical buyers within your current website and content.
In this episode:
- The most common buyer personalities (and what each needs to say “yes”)
- How different buyer types prefer to reach out and why ignoring DMs is costing you money
- The key contact options every creative service provider needs to offer
Find It Quickly
02:24 - Understanding Different Buyer Types
04:27 - How Buyers Reach Out
07:16 - Optimizing Your Website for All Buyers
More ways to connect:
Read the full show notes from today’s episode HERE.
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