#155: Inside Exit Five | Creating Webinars People Actually Want to Attend (Behind the Playbook We’re Building)
Description
Dave and Matt (Marketing Manager at Exit Five) go behind the scenes of our best live session (don’t call it a webinar!) yet. Matt also shares his insights on targeting multiple personas and generating compelling content ideas.
Matt and Dave cover:
- Creating content for multiple personas without losing your brand’s voice
- Secrets to engaging webinars that people actually want to attend
- Top tools and strategies for generating content ideas that resonate
Timestamps
- (00:00 ) - - Intro
- (06:52 ) - - Creating Content that Gets Engagement
- (07:55 ) - - Making Webinar Content Relevant
- (10:50 ) - - Webinar Content Feedback Loops
- (14:34 ) - - Using Incentive to Drive Registration
- (19:27 ) - - When to Use Niche Formats: Understanding Your Audience
- (25:34 ) - - How to Use Reddit for Content Ideas
- (27:06 ) - - Using Popular Community Posts for Onboarding
- (29:20 ) - - How We Do Audience Research
Send guest pitches and ideas to hi@exitfive.com
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Check out the Exit Five job board: https://jobs.exitfive.com/
Become an Exit Five member: https://community.exitfive.com/checkout/exit-five-membership
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This episode of the Exit Five podcast is brought to you by our friends at Knak. Launching an email or landing page in your marketing automation platform shouldn't feel like assembling an airplane mid flight with no instructions, but too often that's exactly how it feels.
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Thanks to my friends at hatch.fm for producing this episode and handling all of the Exit Five podcast production.
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