On today's episode I talk with my friend Jessica Lentz. She is tracking about 25M this year by keeping it simple. Become the local connector, serve first, and let the business follow. Jessica runs a hyperlocal, referral driven business that looks almost boring on paper, and that is the point. She manages her neighborhood Facebook group to connect people without constantly pushing listings, and she creates lightweight community events like "Egg Your Yard" that quietly build a clean database while giving families a fun experience. She publishes a small business directory, sponsors the local schools, and because it is close to home she hosts intentional open houses that bring neighbors through the door.

A big part of her system is keeping homeowners in the loop the right way. Everyone who opts in to an event or resource gets added to Homebot, and Jessica personally dials in valuations so the monthly emails spark real conversations. The through line is consistency. The same activities, done the same way, over time.

We also talk about mindset and seasons. Jessica explains why time on task beats chasing trends, why kids are the reason not the excuse, and how to stay opinionated online while still attracting your people. We talk about using social intentionally instead of doom scrolling, and giving yourself permission to slow down and get quiet when life allows it.

If you want a calm, profitable blueprint to dominate your own backyard without living in your car, this episode will show you how Jessica does it and how you can adapt it to your market.


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