#158: Career | High-Pressure CMO Roles, Avoiding Burnout, and Growing your Personal Brand with Amanda Goetz
Description
Dave is joined by Amanda Goetz, a 2x founder, 3x CMO, and the author behind the popular weekly newsletter Life's A Game. Amanda shares her expertise in personal and professional growth, brand building, and content creation.
Amanda and Dave cover:
- How Amanda transformed her LinkedIn strategy to grow her following and engagement
- The impact of personal branding on social media and its role in business growth
- Creating a feedback loop to refine and improve content strategy
Timestamps
- (00:00 ) - - Intro
- (06:46 ) - - How to Use LinkedIn Video
- (10:14 ) - - Shifting from Twitter to LinkedIn
- (14:00 ) - - Developing a Clearer Target Market and Products
- (14:43 ) - - Building Sustainable Momentum Amid Burnout: A CMO's Perspective
- (19:04 ) - - Why Your Content Strategy Must Be Focused
- (25:38 ) - - The Brand Pyramid
- (26:33 ) - - The Emotion Behind Branding
- (30:03 ) - - People Are What Matter In Branding Success
- (35:41 ) - - The Growing Creator Economy vs. Traditional Corporations
- (36:59 ) - - Creating Emotional Brand Connections for Growth Marketing
- (41:31 ) - - How Amanda Became a Fractional CMO
- (44:05 ) - - Why Amanda Looks to Alex Lieberman for Inspiration
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