#16: Having A Value Ladder As A Web Designer

Today’s episode of the podcast is discussing the use of value ladders in business.  Firstly, we will be talking about what a value ladder actually is and how you can implement it into your business. We will also be looking into the debate of the benefits of using a value ladder and the perceived pitfalls of this strategy. 

Key takeaways

• A value ladder isn’t always seen as the done thing to do, but it is a really valid option. 
• If you have raised the prices of your signature, high ticket offer, this may be the next step to diversify your business. 
• A value ladder is essentially having different services at increasing price points, meaning that a new customer could buy from you at the bottom of the ladder and eventually work themselves up to a higher ticket offer. 
• Example -
• Lowest on the ladder - Consulting $200 p/h
• Then, purchase a website template - $499
• Then maybe you offer a template customisation for £2500
• Custom websites $5000
• Ensuring you keep your high ticket offer and custom package to a VIP service. 
• The client can go on a journey with you when working up the ladder. 
• Surely if you offer anything other than custom, high value ticket services everyone will just go for the lower ticket offer? 
• Differentiating through highlighting benefits and bonuses of higher ticket offers and signalling an entry level package. 
• Scaling your business through data driven decisions. 
• You will never know if you don’t take the risk, it is always worth experimenting. 
• The dangers of being overworked are real if you don’t consider having a higher ticket service. 
• Work out whether a value ladder is right for your business and what different points of the ladder you could implement. 
• Remember to consider your high ticket offer - are you charging enough and is the service a VIP experience? 

One thing to remember above all else

“A value ladder could be the gateway in for somebody who just needs advice, or your help, but cannot afford the higher ticket offer”

Highlights you simply cannot miss!

• Not every client is going to be able to afford your high ticket offer (3.22)
• The debate on value ladders (5.53)
• The importance of differentiation (6.35)
• The added pressure of lower ticket services (7.40)
• Do you want a $1 million business? How can we break it down? (9.38)
• A 10k quote - never in my life did I think this could happen! (13.35)
• Key actions for you to take for your business (16.25)