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#16 - Value Based Marketing

#16 - Value Based Marketing

Update: 2019-11-27

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Episode 16 sees the return of marketing consultant Ian Brodie as he talks about an emerging form of marketing strategy... Value Based Marketing.

Providing value to clients can often be the best way to market to them. The old ways of going in for the sale on the first call are long gone and now, clients have all of the power over the businesses.

Ian and Jon discuss why providing value is central to marketing and how marketing teams can adopt value based marketing tactics.

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#16 - Value Based Marketing

#16 - Value Based Marketing

2019-11-2743:30

#15 - Why copy matters...

#15 - Why copy matters...

2019-07-2932:53

#14 - How to build a killer growth marketing advertising campaign

#14 - How to build a killer growth marketing advertising campaign

2019-07-1545:08

#13 - How brand sits in the centre of a great growth marketing strategy

2019-07-0130:25

#12 - Conversion rate optimisation… The new marketing dark art

#12 - Conversion rate optimisation… The new marketing dark art

2019-06-1329:17

#11 - Growth Marketing Content… What should marketers be using?

#11 - Growth Marketing Content… What should marketers be using?

2019-06-0446:30

#10 - What does the future look like for modern content management systems?

#10 - What does the future look like for modern content management systems?

2019-05-2035:27

#9 - The rise of conversational marketing and how marketers can use it

#9 - The rise of conversational marketing and how marketers can use it

2019-05-0331:01

#8 - Adopting the Agile approach as a Growth Marketing team

#8 - Adopting the Agile approach as a Growth Marketing team

2019-04-2333:48

#7 - T or I Shapes… Building your Growth Marketing team

#7 - T or I Shapes… Building your Growth Marketing team

2019-04-0833:21

#6 - Using LinkedIn as a Growth Marketing tool with Ian Brodie

#6 - Using LinkedIn as a Growth Marketing tool with Ian Brodie

2019-03-2555:23

#5 - Is creating a great client experience on and offline the key to growth?

#5 - Is creating a great client experience on and offline the key to growth?

2019-03-0834:25

#4 - The secret to your next campaign: Sales Enablement

#4 - The secret to your next campaign: Sales Enablement

2019-02-2125:07

#3 - Big Marketing Predictions 2019

#3 - Big Marketing Predictions 2019

2019-02-1154:46

#2 - Growth Driven Design, a look into the future of website development

#2 - Growth Driven Design, a look into the future of website development

2019-01-2325:07

#1 - Ditching the Funnel for the Flywheel

#1 - Ditching the Funnel for the Flywheel

2019-01-0922:31

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#16 - Value Based Marketing

#16 - Value Based Marketing

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