#16 Google and Yelp Reviews: Myths and Best Practices | Steven Toole
Description
What if I told you the most powerful marketing in your business isn't what you say about yourself, but what your customers say about you? I sit down with Steven Toole from Toole and Associates, who opened my eyes to why online reviews carry more weight than your entire marketing budget combined, and how most business owners are unknowingly breaking federal law when trying to get them.
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Timestamps
00:00 Intro of Show
01:19 How Online Reviews Marketing Works
06:27 Yelp Reviews vs. Google Reviews
08:10 Life Cycle Review Service
11:42 Taking Down Negative Reviews
13:28 Steven Toole’s Entrepreneurial Journey
17:35 Impact of Reviews on Customer Conversion
21:53 Connect with Steven
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