#16 Why Narrative is the Key to Brand Recall

Update: 2021-11-28

Description

Join Jonathan Rolley and our guest, Dr. Jarrod Cooney Horvath, as they discuss the ins and outs of using Narratives in advertising, why Mudslinging is rarely a good idea, and how to use Distinction Bias to show the difference between your brand and the competitor.

Today's ads we will be reviewing: Get Mosh - Hair-loss, ALDI - Supermarket Whistleblowers, Grill'd - No Secrets, and the original Got Milk? ad from the USA.

Comments

In Channel

Behind The Brand | #1 Athena Home Loans

2021-03-1545:37

#16 Why Narrative is the Key to Brand Recall

2021-11-2839:56

#15 How To Advertise Home Loans

2021-11-1543:51

#14 Dumb Ways to Die

2021-03-2243:42

#12 Why Are Brands So Obsessed With Christmas Ads?

2020-12-2345:57

#11 Why Uber Eats Works

2020-11-2340:34

#10 Trump Beats Biden

2020-11-0246:59

#9 How To Form Deep Memory Structures

2020-10-1933:57

#8 Promise + Proof = Success

2020-10-0538:03

#7 How To Create Effective Brand Storytelling

2020-09-2135:14

#6 Why This Ad Got Banned

2020-09-0729:25

#5 Thirst Crusher

2020-08-2131:47

#4 Lockdown

2020-08-0358:38

#3 To Keep The Rabbits Out

2020-08-0355:48

#2 COVID-19

2020-08-0301:09:43

#1 Super Bowl The Mecca of Advertising

2020-08-0358:14

00:00

#16 Why Narrative is the Key to Brand Recall

Jonathan Rolley, Dr. Jared Cooney Horvath

#box-pro-ellipsis-176692118165296{-webkit-line-clamp:2;}#16 Why Narrative is the Key to Brand Recall

#16 Why Narrative is the Key to Brand Recall

Jonathan Rolley, Dr. Jared Cooney Horvath

#16 Why Narrative is the Key to Brand Recall