Ready to design your brand world? In today’s episode, I’m chatting with brand and web designer Cassie Pannier about going above and beyond your typical brand visuals. She shares her tips for uncovering your brand world and why it is so effective in leveling up your marketing. 

The Shoot It Straight Podcast is brought to you by Sabrina Gebhardt, photographer and educator. Join us each week as we discuss what it’s like to be a female creative entrepreneur while balancing entrepreneurship and motherhood. If you’re trying to find balance in this exciting place you’re in, yet willing to talk about the hard stuff too, Shoot It Straight Podcast is here to share practical and tangible takeaways to help you shoot it straight. 

This episode is brought to you by Root To Rise, the coaching experience and mastermind built for female photographers who are looking to level up their business. Throughout this five-month experience, students have access to group support, one-on-one coaching, and training with guest experts. Students may join online only or upgrade their experience to include an incredible in-person retreat. Spots are limited; get on the waitlist now. 

Review the Show Notes: 

Meet Cassie (2:29 )

Cassie’s brand design client experience (4:17 )

What makes a “brand world” (7:00 )

Creating a brand world beyond first impression visuals (10:56 )

The strategy behind your brand world (13:21 )

Uncovering your brand world (20:08 )

The benefits to a brand world over visuals (23:51 )

Updating your brand slowly versus diving all in (25:32 )

Working with a professional brand world designer (28:55 )

Rapid-fire questions (30:55 )

Connect with Cassie:

Website: gatheriecreative.com

Instagram: instagram.com/gatheriecreative

TikTok: tiktok.com/@gatheriecreative

Connect with Sabrina:

Root To Rise Mastermind: sabrinagebhardt.com/mastermind-waitlist

Instagram: instagram.com/sabrinagebhardtphotography

Website: sabrinagebhardt.com

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