169: rebranding your school
Description
In this episode, Charlie, Rita and Jose talk about Facebook's new corporate rebrand for their products and services. In the Deep Dive segment, the theme of rebranding continues as the hosts explore, 'How do you know when you need a rebrand?' The Question of the Week focuses on the type of content school marketers should post on Instagram. In the Rants and Raves segment, the hosts discuss BrewDog's recent controversial billboard placement in the UK and what your school can learn from it.
Episode links:
Facebook changes product branding to FACEBOOK
https://www.bbc.com/news/business-50300142
12 signs it's time to rebrand your business
http://www.ignytebrands.com/12-signs-its-time-to-rebrand-your-business/
ASA investigates BrewDog 'Motherfu' campaign as it faces criticism for appearing near school
https://www.thedrum.com/news/2019/11/05/asa-investigates-brewdog-motherfu-campaign-it-faces-criticism-appearing-near-school
United States
