DiscoverGreen Business Podcast17: Sustainability Simplified: A Guide for West Midlands and Warwickshire Businesses
17: Sustainability Simplified: A Guide for West Midlands and Warwickshire Businesses

17: Sustainability Simplified: A Guide for West Midlands and Warwickshire Businesses

Update: 2024-04-22
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In this episode we speak to Anna Bright, CEO of Sustainability West Midlands. 



Sustainability West Midlands is the sustainability champion for the West Midlands. They are a not-for-profit company that works with our members in the private, public and third sectors. 



Anna has been working with organisations to improve their sustainability for over 20 years and has a private sector background in water, waste and wastewater management. As Chief Executive at Sustainability West Midlands she has worked with businesses, universities, colleges, local authorities, the health sector and the West Midlands Combined Authority to help shape the way that they mitigate and adapt to climate change. Anna is on the board of the Midlands Net Zero Hub and the Midlands Engine Green Growth Board, and she is a Trustee for the Birmingham and Black Country Wildlife Trust.



In this episode, we discuss: 






  • The concept of "net zero," highlighting its importance in reducing greenhouse gas emissions and mitigating the impacts of global warming.

  • Emissions offsetting 

  • The support available for businesses, including free advice on energy consumption, waste management, and circular economy practices.

  • West Midlands Net Zero Business Pledge, an initiative which provides free support to businesses committed to sustainability.

  • The importance of having a clear vision, strategy, and plan for sustainability

  • The potential benefits for businesses that prioritise sustainability, including cost savings, improved reputation, and competitive advantages in procurement processes.


 Podcast host: 

  • Jonathan Howl (Host) - Energy Advisor, Coventry City Council

Guest speaker:

  • Anna Bright, CEO - Sustainability West Midlands 


Podcast producer

  • Maria Covlea, Marketing and Events Lead, Coventry City Council




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17: Sustainability Simplified: A Guide for West Midlands and Warwickshire Businesses

17: Sustainability Simplified: A Guide for West Midlands and Warwickshire Businesses

Green Business Programme