In this episode, we’re diving into what it really means to “speak to your ideal client”, because let’s be honest, it’s one of those phrases everyone throws around but rarely explains.

I walk you through what this concept looks like in action and why it’s one of the most powerful shifts you can make in your pet business. I share real world examples of how your messaging can either attract or repel the right people, and how small changes in your wording can lead to more aligned bookings, better relationships, and less burnout.

If you’ve ever felt like your content isn’t connecting or your services are attracting the wrong kind of clients, this episode is for you.

What we cover in this episode:

-What “speaking to your ideal client” actually means

-How to tailor your messaging without sounding fake

-Mistakes most pet business owners make when talking to their audience

-Examples of high-converting, emotionally resonant language

-How to use this strategy across your website, socials, and emails

Links & Resources:

Want help nailing your messaging? Reach out or learn more about mentoring

Email: chenelle@theprofessionalpetsitter.com

Website: www.petindustrymentor.com

TikTok: @chenelleconquest

Insta: @theprofessionalpetsitter_

If you loved this episode, share it with a fellow pet business owner who needs to hear it, and don’t forget to leave a review. It helps so much 🫶🏻