DiscoverThe Blooming Garden17. Sowing in the Sunshine: The Smart Grower’s Shortcut to Next Year’s Blooms
17. Sowing in the Sunshine: The Smart Grower’s Shortcut to Next Year’s Blooms

17. Sowing in the Sunshine: The Smart Grower’s Shortcut to Next Year’s Blooms

Update: 2025-06-23
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Summer might look like the end of the flower farming season — but for those of us in the know, it’s actually when the real magic starts happening in the seed trays.

In this episode, I’m talking all things biennials and perennials: what to sow right now in June and July, how to keep them happy during the hot weather, and why this quiet little sowing season can lead to some of your most spectacular blooms (and sales) next spring.

Whether you’re running a flower farm or just want your garden to look smug in May while your neighbour’s tulips flop and their cosmos are still sulking — this one’s for you.

In this Episode I You will learn: 
Why summer sowing is your not-so-secret weapon for spring colour

My go-to biennials for plugging the May Gap (foxgloves forever)

The perennials I sow now to save time and space in spring

How I keep seedlings alive in the heat (shade hacks + watering tips)

Why I rarely direct sow (unless I want to be disappointed)

How to get a head start while everyone else is winding down

Read the blog: What I’m sowing this summer
Follow me on Instagram @hampshireseedcompany

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17. Sowing in the Sunshine: The Smart Grower’s Shortcut to Next Year’s Blooms

17. Sowing in the Sunshine: The Smart Grower’s Shortcut to Next Year’s Blooms

The Hampshire Seed Company