17. The uncomfortable paradox of business coaching
Update: 2025-05-13
Description
Let's talk about the elephant in the room: how business coaching profits from financial anxiety in an unstable world, and how we can navigate this tension with integrity.
Listen to hear more about:
- The paradox at the heart of business coaching — how an industry can both help people and profit from their deepest fears
- Why there's no such thing as a "fireproof house" in business, and why promising certainty in an uncertain world creates problematic dynamics
- How binary thinking (good/bad, right/wrong) keeps us trapped in cycles of shame and disconnection from our wisdom
- Practical questions to help both business coaches and clients navigate this complex landscape with more authenticity
I'll help you move beyond moral purity or cynical detachment into a more nuanced space where you can hold paradox, question systems, and still do meaningful work that aligns with your values.
It's not about being perfect. It's about being awake and honest within the messy complexity of doing business in today's world, and being willing to learn and do a little bit better today than we did yesterday.
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