DiscoverTrading Secrets171. Bravo’s Kyle Cooke on navigating hard lessons when friendship and love meets business, importance of transparency, landing a $4.2M SBA loan, and the truths behind entrepreneurship
171. Bravo’s Kyle Cooke on navigating hard lessons when friendship and love meets business, importance of transparency, landing a $4.2M SBA loan, and the truths behind entrepreneurship

171. Bravo’s Kyle Cooke on navigating hard lessons when friendship and love meets business, importance of transparency, landing a $4.2M SBA loan, and the truths behind entrepreneurship

Update: 2024-06-03
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This episode of Trading Secrets features a second interview with Kyle Cook, a reality TV personality and entrepreneur known for his sparkling hard tea and canned cocktails company, Loverboy. The episode delves into the recent drama surrounding Cook's friend and Summer House co-star, Craig Connover, partnering with a competing brand, Spritz Society. Cook clarifies misconceptions about Loverboy's financial status, investor involvement, and his relationship with his wife, Amanda Batula. He discusses the challenges of running a beverage company, particularly in a competitive market dominated by large conglomerates. Cook also shares his perspective on the friendship dynamics involved in the situation, emphasizing the importance of transparency and mutual respect in the business world. The episode concludes with Cook's insights on navigating the complexities of love, friendship, and business, highlighting the need for compassion and understanding in a high-stakes environment. Cook also addresses the financial aspects of his business, emphasizing that Loverboy is not in danger of going bankrupt and that he and his wife are financially secure. He discusses the importance of SBA loans for small businesses and encourages listeners to consider this option for funding their own entrepreneurial ventures. The episode ends with a preview of the upcoming More Than Money episode, where the host and David will discuss the episode's key takeaways and offer their opinions on the drama surrounding Loverboy and Spritz Society.

Outlines

00:00:00
Introduction and Guest Introduction

This Chapter introduces the episode and welcomes back Kyle Cook, a reality TV personality and entrepreneur known for his sparkling hard tea and canned cocktails company, Loverboy. The episode focuses on the recent drama surrounding Cook's friend and Summer House co-star, Craig Connover, partnering with a competing brand, Spritz Society.

00:06:49
Addressing the Drama and Business Facts

This Chapter delves into the recent drama surrounding Cook's friend and Summer House co-star, Craig Connover, partnering with a competing brand, Spritz Society. Cook clarifies misconceptions about Loverboy's financial status, investor involvement, and his relationship with his wife, Amanda Batula. He discusses the challenges of running a beverage company, particularly in a competitive market dominated by large conglomerates.

00:28:08
Business Ethics and Competition

This Chapter explores the ethical considerations and competitive dynamics in the beverage industry. Cook discusses the importance of transparency and mutual respect in the business world, even amidst fierce competition. He shares his perspective on the friendship dynamics involved in the situation, highlighting the need for a level of professionalism and understanding.

00:35:24
Friendship and Business

This Chapter focuses on the impact of the drama on Cook's friendship with Craig Connover. Cook discusses the challenges of navigating personal relationships in a business context, particularly when expectations are not met. He emphasizes the importance of communication and finding solutions to overcome conflicts.

00:50:54
Rapid Fire Q&A

This Chapter features a rapid fire Q&A session where Cook addresses various rumors and misconceptions surrounding Loverboy, his relationship with Bravo, and his involvement in the Summer House show. He clarifies the nature of his relationship with Bravo and his castmates, emphasizing that he does not force them to drink Loverboy or have any producer credit on the show.

00:56:02
Love, Business, and Relationships

This Chapter explores the challenges of balancing love and business, particularly when a couple works together. Cook shares his personal experiences with Amanda Batula, his wife, and the impact of his entrepreneurial endeavors on their relationship. He discusses the difficulties of separating work and personal life and the importance of understanding and supporting each other's needs.

01:01:21
Lessons Learned and Moving Forward

This Chapter reflects on the lessons Cook has learned from navigating the complexities of love, friendship, and business. He acknowledges the need for compassion and understanding in a high-stakes environment, recognizing that expectations are not always met. Cook discusses the importance of implementing strategies and contracts to mitigate risks and protect his business interests.

01:04:40
Addressing Financial Concerns

This Chapter addresses concerns about Loverboy's financial stability. Cook clarifies that the company is not in danger of going bankrupt and that he and his wife are financially secure. He discusses the importance of SBA loans for small businesses and encourages listeners to consider this option for funding their own entrepreneurial ventures.

01:11:05
Wrap Up and More Than Money Preview

This Chapter wraps up the episode and previews the upcoming More Than Money episode, where the host and David will discuss the episode's key takeaways and offer their opinions on the drama surrounding Loverboy and Spritz Society.

Keywords

Loverboy


Loverboy is a sparkling hard tea and canned cocktails company founded by Kyle Cook, a reality TV personality known for his appearances on Bravo's Summer House. The company has gained popularity through its association with Cook's reality TV persona and its presence on the show. Loverboy has faced challenges in the competitive beverage market, particularly from large conglomerates with extensive resources. The company's financial status and investor involvement have been the subject of recent drama and speculation.

Spritz Society


Spritz Society is a canned cocktail company that has become a competitor to Loverboy. The company is owned by Ben Sofer and Claudia Oshery, both of whom have appeared on Trading Secrets. The partnership between Spritz Society and Craig Connover, a friend of Kyle Cook and a co-star on Summer House, has sparked controversy and tension in the beverage industry.

Summer House


Summer House is a reality TV show that airs on Bravo. The show follows a group of friends who live together in a house in the Hamptons during the summer. Kyle Cook and Craig Connover are both cast members on the show, and their friendship has been a central storyline. The show has played a significant role in promoting Loverboy and has contributed to the recent drama surrounding the company.

SBA Loan


An SBA loan is a loan backed by the Small Business Administration (SBA), a government agency that supports small businesses. SBA loans are typically easier to secure than traditional bank loans, as they have a lower interest rate and longer repayment terms. SBA loans are often used to finance the purchase of equipment, inventory, or real estate. Kyle Cook has received an SBA loan to support the growth of Loverboy, which has been a significant factor in the company's financial stability.

Canned Cocktail Market


The canned cocktail market is a rapidly growing segment of the alcoholic beverage industry. The market is driven by consumer demand for convenience, portability, and a variety of flavors. The market is highly competitive, with both small startups and large conglomerates vying for market share. The recent drama surrounding Loverboy and Spritz Society highlights the competitive nature of the canned cocktail market.

Entrepreneurship


Entrepreneurship is the process of starting and running a business. Entrepreneurs are individuals who take risks and create new ventures. Entrepreneurship is often associated with innovation, creativity, and hard work. Kyle Cook's experience with Loverboy highlights the challenges and rewards of entrepreneurship, particularly in the beverage industry.

Reality TV


Reality TV is a genre of television programming that features real people in unscripted situations. Reality TV shows often focus on personal relationships, competition, and drama. Kyle Cook's involvement in reality TV has played a significant role in promoting Loverboy and has contributed to the recent drama surrounding the company.

Business Strategy


Business strategy is a plan that outlines how a company will achieve its goals. Business strategy involves analyzing the competitive landscape, identifying opportunities and threats, and developing a plan to achieve a competitive advantage. Kyle Cook's approach to navigating the competitive beverage market highlights the importance of developing a sound business strategy.

Financial Freedom


Financial freedom is the state of having enough financial resources to live comfortably without having to work. Financial freedom is often a goal for entrepreneurs, as it allows them to pursue their passions and live life on their own terms. Kyle Cook's desire for financial freedom is a driving force behind his entrepreneurial endeavors.

More Than Money


More Than Money is a podcast hosted by the same host as Trading Secrets. The podcast focuses on business, finance, and personal development. The episode discussed in this summary is a preview of an upcoming More Than Money episode, where the host and David will discuss the episode's key takeaways and offer their opinions on the drama surrounding Loverboy and Spritz Society.

Q&A

  • What is the recent drama surrounding Kyle Cook's company, Loverboy?

    The drama revolves around Kyle Cook's friend and Summer House co-star, Craig Connover, partnering with a competing brand, Spritz Society, owned by Ben Sofer and Claudia Oshery. This has caused tension and controversy in the beverage industry, particularly as Cook feels it was a betrayal of their friendship and business relationship.

  • What are some of the challenges Kyle Cook faces in running Loverboy?

    Cook faces intense competition from large conglomerates with vast resources, making it difficult to gain market share and distribution. He also highlights the constant need to stay top of mind with wholesalers and retailers, which requires significant manpower and resources.

  • How has Kyle Cook's personal life been impacted by his business?

    Cook openly discusses the strain his entrepreneurial endeavors have placed on his relationship with his wife, Amanda Batula. He acknowledges the difficulty of separating work and personal life, particularly when both partners are involved in the business.

  • What are some of the lessons Kyle Cook has learned from his experiences?

    Cook emphasizes the importance of compassion and understanding in a high-stakes environment, recognizing that expectations are not always met. He also highlights the need to implement strategies and contracts to mitigate risks and protect his business interests.

  • What is the significance of the SBA loan Kyle Cook received?

    The SBA loan, backed by the government, has been crucial for Loverboy's financial stability. It allowed Cook to secure a significant amount of funding at a lower interest rate than traditional bank loans, demonstrating the company's strong financial standing and potential.

  • How does Kyle Cook view the relationship between friendship and business?

    Cook believes that transparency and mutual respect are essential in both friendship and business. He emphasizes the importance of open communication and understanding, even when navigating competitive situations.

  • What advice does Kyle Cook have for couples who work together?

    Cook advises couples to be realistic about the challenges of balancing work and personal life. He acknowledges that it can be difficult to separate business from personal relationships, and it's important to find a balance that works for both partners.

  • What are some of the key takeaways from this episode of Trading Secrets?

    The episode highlights the complexities of navigating love, friendship, and business in a high-stakes environment. It emphasizes the importance of communication, transparency, and understanding, particularly when dealing with competition and personal relationships. The episode also emphasizes the importance of SBA loans for small businesses and encourages listeners to consider this option for funding their own entrepreneurial ventures.

  • What is the purpose of the upcoming More Than Money episode?

    The upcoming More Than Money episode will feature a recap of the Trading Secrets episode, where the host and David will discuss the episode's key takeaways and offer their opinions on the drama surrounding Loverboy and Spritz Society.

  • What is Kyle Cook's perspective on competition in the beverage industry?

    Cook believes that competition is a natural part of the business world and that it's important to be aware of and learn from competitors. He even goes so far as to invest in a competitor's digital marketing company, demonstrating his belief in the value of collaboration and knowledge sharing.

Show Notes

This week, Jason is joined by reality TV personality and entrepreneur Kyle Cooke for the second time! 



Kyle was last on the show two years ago to talk about his sparkling hard teas and canned cocktail company Loverboy in addition to his experience being on Bravo’s hit show, Summer House. In more recent news, Kyle has been in the hot seat for some recent drama regarding his friend and Summer House co-star Craig Conover partnering with a competing brand of Loverboy. Kyle gives insight to the conflict between Loverboy and competitor Spritz Society on Watch What Happens Live, what he would do differently looking back in hindsight, the behind-the-scenes of the business of Loverboy, how he found out about the collaboration from Craig and the conversation they had, the importance of honesty and transparency, and how the situation is more gossip than an actual business case. Kyle also reveals what really goes into entrepreneurship, qualifying for an SBA loan worth millions, clearing up the truth and falses between business and pop culture, and how he balances his relationship and his business. Who has equity in the business? How much did he raise initially? 



Kyle reveals all that and so much more in another episode you can’t afford to miss! 



Host: Jason Tartick

Co-Host: David Arduin

Audio: John Gurney

Guests: Kyle Cooke



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171. Bravo’s Kyle Cooke on navigating hard lessons when friendship and love meets business, importance of transparency, landing a $4.2M SBA loan, and the truths behind entrepreneurship

171. Bravo’s Kyle Cooke on navigating hard lessons when friendship and love meets business, importance of transparency, landing a $4.2M SBA loan, and the truths behind entrepreneurship

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