#175. Making marketing magic with Jimi Gibson
Description
Jimi Gibson is the VP of brand communication at Thrive Internet Marketing Agency, TEDx speaker and also, a magician (amazing combo, right?).
After starting a career in magic as a young kid receiving Merlin’s Mail-Order Magic, Jimi was introduced to marketing through an advertising agency. He realized the structure of a magic trick is not unlike a successful marketing message and Voila—his Magic Script framework was born.
Molly and Jimi sit down to discuss his journey through magic, marketing, brand storytelling, preparing and presenting a TEDx talk and how to be a more confident speaker.
And of course, there is a magic trick!! (Tune in at minute 13:45 ).
This is an episode for: marketers of all kinds, anyone in brand comms and magic enthusiasts (or skeptics).
Fave speakers, marketers or magicians that Jimi is inspired by?
Books and resources for presenting and storytelling?
Matthew Dicks - won many Moth Grand Slams
TED Talks by Chris Anderson
Watch Jimi’s TEDx Talk
Favorite childhood books?
Peter Pan
Ideal venue and walkout song?
Venue: A classic Vaudeville theater
Song: Yello - Oh Yeah
Where to find and follow Jimi
United States
