Freedom in business doesn’t mean freedom from responsibility. If you’re the CEO of your business, you’re also the employee — and the only one who can lead both forward. In this episode, Lynne Roe shares the uncomfortable truths and empowering strategies behind self-leadership, team oversight, and building a business that supports your life.In This Episode of Amplify Your Marketing Message, Christine sits down with strategic planning expert Lynne Roe to unpack what it really means to lead your business at every level. From solopreneurs to scaling founders, this episode challenges you to stop abdicating and start leading — with clarity, confidence, and a plan that reflects the life you actually want.Listen to this episode to discover:

• The Three Layers of Leadership — Why you must lead your business, your team, and yourself — and how each layer impacts your growth.

• Yes, You Do Have a Team — Even if they’re part-time, outsourced, or fractional, your team needs leadership, not just delegation.

• Your Bookkeeper Is a Strategic Ally — Why financial oversight is a leadership function, not a task to ignore or abdicate.

• Self-Leadership Requires Accountability — If you hired yourself today, would you keep you? Performance reviews start with the mirror.

• Strategic Planning Starts with Lifestyle Design — Lynne shares how a personal crisis led her to build a business that supports her life — and how you can do the same.

• Growth Requires New Skills — You must become the person who can run the business you want — and that means learning, leading, and letting go.

Today’s Featured Guest: Lynne Roe

Lynne Roe is a strategic planning consultant and founder of LSR Consultants. With a background in corporate and nonprofit strategy, Lynne helps entrepreneurs design businesses that support the lifestyle they want — not the one they feel stuck in. Her approach blends practical planning, leadership development, and real-world accountability to help business owners grow with intention.

🌐 Learn more: Business Coaching Services | Professional Business Coaching ServicesFinal Word

Leadership isn’t a title — it’s a daily choice. Whether you’re leading a team of ten or just yourself, the decisions you make today shape the business you’ll have tomorrow. This episode is your invitation to lead with clarity, courage, and commitment.

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