176. How Can Lawyers Connect with Hispanic Communities?

Update: 2024-07-26

Description

Ever wondered how to tap into the underrepresented Hispanic market with your legal services? We chat with Hugo Gomez, founder of Abogados NOW, a national Spanish marketing agency for attorneys, about his innovative approach to help lawyers reach out authentically to Hispanic communities. We go over his journey in creating a digital-focused strategy based on Hispanic mobile behavior and the challenges he faced convincing traditional firms.

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