DiscoverPurpose & Profit Club® – The Nonprofit Fundraising & Marketing Podcast177: 7 Lessons from a Record-Breaking Year in Fundraising
177: 7 Lessons from a Record-Breaking Year in Fundraising

177: 7 Lessons from a Record-Breaking Year in Fundraising

Update: 2025-12-23
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If you believed the headlines this year, you’d think generosity was shrinking. Inflation up. Layoffs everywhere. Grant budgets tightening. Every sector talking about a downturn and uncertainty. But inside my world (thousands of podcast listeners, email subscribers, clients, and community members), the story was completely different. This year was record-breaking! Record-breaking campaigns, major gifts, digital fundraising wins, growth for my clients, and for my own business.

In this episode, I share the seven biggest lessons that created growth in a year everyone expected to be hard, lessons about donor behavior, clarity, courage, visibility, momentum, risk, and the kind of leadership that drives revenue even when the headlines say otherwise. If you want a roadmap for your next year (one grounded in data, psychology, and lived experience), this is the episode to bookmark.

Topics:

  • Why donor behavior outperformed negative economic headlines
  • How fast, clear digital sprint campaigns outperformed long, traditional fundraising plans
  • Where donor friction still kills revenue (and what to fix immediately)
  • Why decisive, courageous action beats cautious planning in a slow economy
  • How confidence compounds (and fear compounds) in fundraising leadership
  • Why do the biggest revenue days happen at the very end of a campaign
  • The relationship between bold visibility, clear messaging, and attracting the right donors
  • Why criticism is a normal (and often healthy) sign of growth
  • The importance of letting go (donors, systems, or staff) to make room for the next level
  • Why you must stop putting donors in boxes and upgrade based on relationship, not assumptions


For a full list of links and resources mentioned in this episode, click here.

Bloomerang is the complete donor, volunteer, and fundraising management solution that helps thousands of nonprofits deliver a better giving experience and create sustainable, thriving organizations. Combining robust, easy-to-use technology with people-powered support and training, Bloomerang empowers nonprofits to work efficiently, improve supporter relationships, and grow their donor and volunteer bases. Learn more here.

Resources:

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177: 7 Lessons from a Record-Breaking Year in Fundraising

177: 7 Lessons from a Record-Breaking Year in Fundraising

Christina Tzavaras Edwards