178. PR Pros Reveal: What Makes a Story Newsworthy, How PR CAN Drive Sales, How to Build Trust with Journalists & Why Your New Website Probably Won't End Up in TechCrunch w/ Black Unicorn PR
Description
The support for this episode comes from Leadfeeder - turn anonymous pageviews into concrete sales pipeline.
Imagine knowing which companies are checking out your site, tracking their behavior on your site, and integrating all this into your CRM.
That’s exactly what Leadfeeder does for you. Head to https://bit.ly/4dQVsWe for a FREE demo and get a FREE EXTENDED premium trial by mentioning the Pursuit of Scrappiness podcast.
Head to https://bit.ly/4dQVsWe
====
Julija Jegorova and Mauro Battellini are co-founders of Black Unicorn PR, an agency specializing in helping tech companies reach global media and audiences. With extensive experience working with such companies and friends of the show as Klaus, Nordigen, INZMO, eAgronom and Startupwiseguys, Julia and Mauro have become experts in building trust, awareness, and brand equity for early-stage companies.
On this episode we talk about:
- The importance of PR for startups and how it builds trust and brand equity
- Basic PR “hygiene” for startups
- Common misconceptions about PR
- Newsworthiness: What makes a story attractive to journalists
- Strategies for startup founders to do their own PR before hiring an agency
- How PR can support fundraising efforts and enhance a company’s reputation
==
Find all episodes on > https://www.pursuitofscrappiness.co/
Watch select full-length episodes on our YouTube channel > https://www.youtube.com/channel/UCP6ueaLnjS-CQfrMCm2EoTA
Connect with us on Linkedin > https://www.linkedin.com/company/pursuit-of-scrappiness/
===============
United States
