190. Podcaster-Turned-Founder Who Just Raised $12 Million Series A Explains Dos and Don’ts of Influencer Marketing, Why It Might Not Work for B2B, & How to Create a Culture That Makes Employees Tattoo Your Logo w/ Avery Schrader (Modash)
Description
Avery Schrader is the founder and CEO of Modash, a leading influencer marketing platform that helps brands scale partnerships with content creators. With a background in building relationships and driving results for companies like Bolt and Verif, Avery’s journey to creating Modash stems from firsthand experience in the creator economy. Modash now serves over 1,500 customers globally, including brands like Victoria’s Secret and Birkenstock, enabling them to discover and manage influencer campaigns effectively. The company recently raised an impressive 11mEUR Series A round.
On this episode we talk about:
- Why influencer partnerships outperform traditional ads and how brands can leverage authentic storytelling.
- Avery’s entrepreneurial journey, including product validation and pivoting to focus on search functionality.
- Practical advice on selecting creators, setting expectations, and adopting a portfolio-based approach.
- How startups can use influencers creatively for brand awareness and niche audience engagement.
- Key metrics to track, attribution challenges, and strategies for ensuring ROI.
- The importance of hiring top talent, structuring company values, and fostering a high-performance culture.
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