In this episode, Dave is joined by Kevin White, Head of Marketing at Common Room, a leading customer intelligence platform for go-to-market teams. Kevin shares insights from his experience helping teams capture and act on digital breadcrumbs to optimize their marketing and sales efforts.

Dave and Kevin cover:

• How to be a good marketer even when you're not the Subject Matter Expert
• Signal-based marketing and how it is transforming the buyer’s journey by focusing on the right actions instead of just clicks
• B2B influencer marketing plays that work

Timestamps

• (00:00 ) - - Intro to Kevin
  


• (06:44 ) - - How to Be Good At Marketing When You're Not a Subject Matter Expert
  


• (09:22 ) - - Why You Should Stay Close to Your Customer
  


• (16:41 ) - - How to Manage a Marketing Team with Limited Resources
  


• (19:00 ) - - Eliminating Ineffective Marketing Efforts to Drive Real Results
  


• (25:49 ) - - Signups and Demos Boost From LinkedIn
  


• (26:55 ) - - How to Attribute ROI in Multi-Platform Marketing
  


• (31:05 ) - - Creating Authentic and Valuable Content
  


• (35:44 ) - - Generating Pipeline with Economic Buyer Signals
  


• (37:25 ) - - Increasing Digital Touchpoints
  


• (41:23 ) - - How To Maximize Actionability, Volume, and Conversion Rate
  


• (43:09 ) - - LinkedIn Measurement

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