#179 - Plantega: Nudge Theory and Plant-Based Food

Update: 2023-05-09

Description

The episode explores Nudge Theory, a behavioral economics concept used to guide better decisions through minor environmental changes. Plantega, a company making plant-based food accessible via a unique plant-based-deli-in-store model in New York City bodegas, employs Nudge Theory through strategic locations, appealing signage, choice architecture, simplification, sampling events, social proof, and incentives. By incorporating these tactics, Plantega has successfully launched across the city, encouraging thousands of consumers to choose plant-based options daily.

Learn more about your ad choices. Visit megaphone.fm/adchoices

Comments

Top Podcasts

The Best New Comedy Podcast Right Now – June 2024 The Best News Podcast Right Now – June 2024 The Best New Business Podcast Right Now – June 2024 The Best New Sports Podcast Right Now – June 2024 The Best New True Crime Podcast Right Now – June 2024 The Best New Joe Rogan Experience Podcast Right Now – June 20 The Best New Dan Bongino Show Podcast Right Now – June 20 The Best New Mark Levin Podcast – June 2024

In Channel

#181 – Plant-Based Brands: High on Purpose, Low on Vibes

2024-09-0820:24

#180 - Zero Egg: Meet The New, Great-Tasting, Cleaner-Label, Plant-Based Egg

2023-05-1556:49

#179 - Plantega: Nudge Theory and Plant-Based Food

2023-05-0911:35

#178 - Climbing the Plant-Based Slope of Enlightenment

2023-04-1816:33

#177 - Elena Devis of Deliveroo on the Unstoppable Rise of Plant-Based in Takeout and Food Delivery

2023-03-0951:41

#176 - Strong Roots: Tasty, Plant-Based Food Designed for Busy Lives

2023-03-0601:14:56

#175 - Wildtype: Seafood Without Fishing or Fish Farming

2022-12-1358:44

#174 - Alexis Gauthier: A Michelin-Starred French Chef Embraces Vegan Food

2022-11-2201:03:29

#173 - Victory Hemp Foods: Developing Super-Nutritious Plant-Based Ingredients

2022-11-1701:11:03

#172 - Chef Palak Patel: Inspiring Change with Good Food

2022-10-1801:04:02

#171 - Sonalie Figueiras on Food Culture, Food Tech, and Systems Change

2022-09-2601:22:37

#170 - Pleese Foods: Authentic NYC-Style Pizza Cheese That’s Plant-Based and Allergen-Free

2022-09-0201:08:42

#169 - Target’s Inclusive and Interconnected Approach to Plant-Based

2022-08-2350:07

#168: Why the Future is Bright for Plant-Based in Foodservice

2022-08-1001:08:18

#167: Plant-Based Trends and Insights with Rodd Willis of Dot Foods

2022-07-1257:11

#166 - WayFare Foods: A Family's Health Journey Inspires the Creation of a Plant-Based Food Company

2022-07-0701:10:35

#165 - Plant Based World Expo 2022: A Critical Moment for the Plant-Based Foods Industry

2022-06-2901:18:55

#164 - Matriark Foods: Creating Access From Excess

2022-06-2001:05:03

#163 - Karana: Meat From Whole Plants

2022-06-0142:23

#162 - Garrett Broad: A New Vision of Food Tech Justice

2022-05-0201:26:56

00:00

1.0x

#179 - Plantega: Nudge Theory and Plant-Based Food

#box-pro-ellipsis-173225665497518{-webkit-line-clamp:2;}#179 - Plantega: Nudge Theory and Plant-Based Food

#179 - Plantega: Nudge Theory and Plant-Based Food

Eat For The Planet

#179 - Plantega: Nudge Theory and Plant-Based Food