Today’s conversation is all about ship building in a sense. Running a destination organization is tough, managing one in a pandemic is tougher but what about trying to actually be creating a brand-new destination organization through a once in a century event? (We hope) 



Today’s guest is all about what it’s like to launch a ship in the roughest of waters and somehow steer it through to the other side in hopes of finding prosperity and vitality for one’s community. 



Please welcome to the show, Jeff Lawson, VP tourism of Lake Champlain Chamber AKA Hello Burlington, VT.



Hello Burlington, VT

Destinations International



The Architects of Destination Advocacy Podcast is a part of the Destination Marketing Podcast Network. It is hosted by Andreas Weissenborn and produced by Relic.



To learn more about the Destination Marketing Podcast Network and to listen to our other shows, please visit https://thedmpn.com/. If you are interested in becoming a part of the network, please email adam@relicagency.com.