DiscoverUnicorn Messaging18: How to create luxury brand messaging AND keep your brand personality
18: How to create luxury brand messaging AND keep your brand personality

18: How to create luxury brand messaging AND keep your brand personality

Update: 2025-04-03
Share

Description

Are you struggling to find the sweet spot between luxury branding and an approachable, unforgettable message that resonates with your ideal clients?

In today's episode I am doing a copy roast and walking you through a real-time messaging transformation with Sarah Beth of Sarah Beth & Co. Today you'll learn how to take a luxury brand and infuse it with the perfect mix of personality and approachability—without losing that high-end edge.

Key takeaways:

  • Discover the secrets to crafting luxury messaging that feels welcoming and authentic, not stuffy or pretentious.
  • Learn how to position your brand to attract perfect-fit clients through strategic copywriting and clear brand voice.
  • Gain actionable insights on how to handle pricing transparency on your website, including when and how to share pricing for luxury services.
  • How to maintain luxury branding while injecting personality
  • Learn messaging strategies that elevate your brand’s voice
  • Learn the secret to luxury messaging without sounding stuffy or intimidating
  • Learn why transparent pricing matters in luxury branding—and when it doesn’t

 Connect with Lucy:

 Connect with Sarah Beth:

Want to become the unicorn in your industry? DM me  on Instagram @mywritehandwoman and snag your spot in Unicorn Messaging. First four get a free 1:1 with her!

This was produced by Your Girl Media 

Follow us @yourgirlmedia 

Feeling the pull to have more of me in your world?

DM me on Instagram: @mywritehandwoman

Work on Your Messaging or Copy with Me: The Website

Find Your Brand Messaging Superpower: Take the Quiz

Book a Messaging Intensive: Book with Me

Join My Unicorn Messaging Membership: Join Here

Comments 
loading
In Channel
loading
00:00
00:00
1.0x

0.5x

0.8x

1.0x

1.25x

1.5x

2.0x

3.0x

Sleep Timer

Off

End of Episode

5 Minutes

10 Minutes

15 Minutes

30 Minutes

45 Minutes

60 Minutes

120 Minutes

18: How to create luxury brand messaging AND keep your brand personality

18: How to create luxury brand messaging AND keep your brand personality

Lucy Bedewi