#18 Empowering Women and Embracing Community with Michelle Cordeiro Grant, Founder of LIVELY
1Description
LIVELY is an empowering lingerie brand, or Leisurée as they call it, that was founded by an even more inspiring woman.
This week I had the pleasure of talking with Michelle Cordeiro Grant, founder, and CEO of LIVELY, about the company and her work empowering women.
Michelle spent the tenure of her career creating brands and products for some of the world's largest retailers including Federated, VF Corporation, Limited Brands/ Victoria's Secret and Thrillist Media Group. While working with Victoria'sSecret, she learned that this $13B lingerie category, in the US alone, was dominated by this one brand, with one point of view. Grant was inspired to create a completely new experience for the category,—one she coined Leisurée—and so LIVELY was born
On this episode, we discussed:
- Fears of getting into a new vertical of a well-established industry
- How important a community is
- Empowering women to feel sexy about more than just their looks
- The first steps to take for starting your own business
You can follow Michelle on Instagram.
You can follow LIVELY at:
Instagram
Facebook
Website
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Also, check out Kirstie's Harness Magazine article that she mentioned in this episode
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