#180: Growth | How Clay is Scaling Top-of-Funnel, Creator-Led Marketing, and SEO with Bruno Estrella, Head of Growth Marketing at Clay
Description
In this episode, Dave is joined by Bruno Estrella, Head of Growth Marketing at Clay, a tool for data enrichment and sales automation. Bruno shares his experience from Webflow to Clay, where he’s leading a mix of product-led and sales-led growth strategies for B2B companies.
Dave and Bruno discuss:
- Building a creator-led marketing program that encourages user-generated content and community involvement
- Aligning marketing with product-led growth for self-serve models
- Standing out in a crowded market by focusing on unique brand positioning and flexible use cases for outbound and inbound
Timestamps
- (00:00 ) - - Intro to Bruno
- (08:02 ) - - Tailoring Growth Marketing Strategies
- (10:03 ) - - Freelancer-Generated Content
- (12:49 ) - - Launching a Creators Program
- (19:27 ) - - Collaborative Product Integration
- (20:16 ) - - Quality Over Quantity in Influencer Marketing
- (24:32 ) - - SEO Tools Development with Clay and Webflow
- (29:26 ) - - How to Craft a Distinctly Unique Brand
- (30:03 ) - Customizing Outbound Strategies
- (33:22 ) - - Having a Strong Company Vision
- (37:39 ) - - In-House SEO vs External Agency
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