181. Massimo Arrigoni, CEO, Beefree - What SaaS Founders Can Learn from Beefree’s Embedded Growth Strategy
Description
In this episode, we’re joined by Massimo Arrigoni, CEO, Beefree, a powerful design suite that lets you create no-code beautiful, high-performing emails that work with any marketing platform. Today the Beefree platform is embedded in over 1000 SaaS products powering the email component for some of the most well-known SaaS companies in the world.
We explore how an embedded and white label product strategy has fueled Beefree's growth and specifically what the learnings are from this journey.
Here are some of the key questions we address:
- What does it really take from a company to offer an embedded white-label product?
- How do you determine if a part of your product is a good candidate to be sold as an embeddable component?
- What are the key differences between a traditional SaaS GTM strategy and an embedded/white-label model?
- How do you price an embeddable SaaS component to reflect the value it provides without overcomplicating contracting?
- How do you mitigate the risks or limitations of not being a domain expert in the industries you're embedding into?
Tune in to learn how Massimo and Beefree have leveraged an embedded strategy to grow to 15m+ USD in ARR, 30% year on year growth with practically 0 churn and a happy customer base all over the world.
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