In this episode, Dave is joined by Madhav Bhandari, Head of Marketing at Storylane, a tool that helps companies build interactive product demos. Madhav shares the strategies that helped Storylane scale its website traffic from 25,000 to over 220,000 monthly visitors in just six months, using unique approaches to SEO and demand gen.

Dave and Madhav discuss:

• Leveraging Demo-Led SEO for 10X website traffic growth
• How targeting related product categories allowed Storylane to capture new audiences while building trust in their core market
• How AI is transforming workflows, enabling faster campaign execution, improving content creation, and driving innovation in marketing strategy

Timestamps

• (00:00 ) - - Intro to Madhav
  


• (06:39 ) - - Building Brand Loyalty Through Content and Relationships
  


• (07:59 ) - - Building Brand Reputation in a Saturated Market
  


• (14:06 ) - - How To Strategize SEO By Capturing Existing Traffic
  


• (16:23 ) - - Why Interactive Demos Are So Important
  


• (20:58 ) - - How Madhav Executed Storylane’s Demo Page Project
  


• (26:26 ) - - Demo-Led SEO’s Impact on Brand Search and Signups
  


• (30:05 ) - - Why You Should Prioritize Website Articles Over Traditional Blogs
  


• (33:10 ) - - How To Create A Compelling Offer
  


• (38:28 ) - - Revenue Attribution
  


• (41:34 ) - - Storylane’s Ad Truck For Brand Awareness and Searches
  


• (46:27 ) - - Rethinking Email Marketing
  


• (49:59 ) - - Hiring a Dedicated Writer for Impactful Newsletters
  


• (50:43 ) - - Leveraging Engaged Audiences

Send guest pitches and ideas to hi@exitfive.com
Join the Exit Five Newsletter here: https://www.exitfive.com/newsletter
Check out the Exit Five job board: https://jobs.exitfive.com/
Become an Exit Five member: https://community.exitfive.com/checkout/exit-five-membership

***
This episode of the Exit Five podcast is brought to you by our friends at Revenue Hero. It’s 2024, your buyer has probably moved on to an alternative after a few minutes of not hearing from you, let alone 29 hours.

What those companies need is automated scheduling for qualified leads.

And that’s where RevenueHero comes in. Their platform is the fastest way for qualified leads to schedule a meeting with your sales team. Plus they have the most sophisticated matching algorithm so all your leads get booked with the right rep whether they are a new account or already a customer. Check them out at revenuehero.io/exitfive.

***

Thanks to my friends at hatch.fm for producing this episode and handling all of the Exit Five podcast production.

• They give you unlimited podcast editing and strategy for your B2B podcast.
• Get unlimited podcast editing and on-demand strategy for one low monthly cost. Just upload your episode, and they take care of the rest.
• Visit hatch.fm to learn more