184: AI content, crappy photos, comms priorities
Description
The quality and trust of AI-powered content vs. human-powered content is a hot topic right now. We'll look at two new studies that get into that. We also chat about the priorities for comms leaders in 2024. Plus, the viral marketing stunt from The North Face that seems too far-fetched to be true, the continued use of bad photos across internal and external comms, what to do about the mess at X, and more!
WHAT DO YOU THINK?
We want to hear from you! Contact us with your comment about the topics we talk about in this episode. Or, are you looking for advice on some aspect of your communications or marketing work? Ask away! We may include your comment or question on next month's show.
Record an audio comment or question, click the microphone at the bottom of HansonandHunt.com.
EPISODE SUMMARY
Is AI content better and trusted?
The employee influencer trend in internal comms
Spotlight: The North Face gets "to the choppa"
Priorities for comms execs in 2024
Crappy photos on your channels
Closing: The mess at X
Closing: McDonald’s social job posting
ARTICLES AND LINKS
AI content Is preferred over human content
Readers don't trust AI-generated news
The top internal communication trends for 2024
8 key priorities for execs and comms leaders
4 bad communications habits to leave in 2023
Elon Musk claims advertisers are trying to ‘blackmail’ him
McDonald's job posting for a Director, Social Media and Influencer Marketing
FOLLOW HANSON AND HUNT
Show page - HansonandHunt.com
SIGN UP FOR ARIK'S WEEKLY NEWSLETTER
MARKETING PODCAST NETWORK
Hanson & Hunt is part of the Marketing Podcast Network, a community of like-minded podcasters in collaboration to offer advertisers a more effective and efficient way to reach prospective customers. Learn more at MarketingPodcasts.net.
Learn more about your ad choices. Visit megaphone.fm/adchoices
United States
