Matthew Carnevale, Marketing Manager at Exit Five, welcomes back Tas Bober, Founder of Delphinium and expert in landing page optimization. Tas recently audited 40 B2B landing pages submitted by members in the community, and in this episode, she and Matt break down her biggest takeaways and share everything marketers should know about B2B landing pages. 

Matt and Tas cover:

• Why you should separate homepages from landing pages to maintain data integrity and make sure your messaging is optimized for campaigns.
• Why website speed, ADA compliance, and accessible design are critical in 2024—and how to address these.
• Avoiding buzzwords and feature-dumping by telling compelling product stories and focusing on the value customers receive instead of jargon.

Timestamps:

• (00:00 ) - - Intro To Tas
  


• (03:48 ) - - Landing Page Teardown In The Exit Five Community
  


• (07:46 ) - - Content Is King, Design And Experience Is Queen
  


• (12:13 ) - - ADA Compliance for Websites
  


• (16:13 ) - - How To Optimize Website Speed
  


• (18:32 ) - - Why You Should Use Separate Landing Pages for Targeted Feedback
  


• (22:19 ) - - The Best CTAs For Decision Fatigue
  


• (26:00 ) - - Why Simplified Writing Is Often Better For Engagement
  


• (29:00 ) - - How To Tell A Story About Your Product
  


• (31:56 ) - - Adding A Problem Block To Your Home Page
  


• (38:04 ) - - How to Craft Unique Language to Differentiate Your Brand
  


• (41:28 ) - - Why You Need Testimonials On Your Site
  


• (45:07 ) - - Why You Need FAQs On Your Site
  


• (48:13 ) - - Prioritize Value Before Requesting User Engagement
  


• (52:15 ) - - Niche Services Are A B2B Differentiation Strategy
  


• (55:18 ) - - Simplifying Demos
  


• (59:07 ) - - Tools For Optimizing Landing Pages
  


• (01:01:14 ) - - Closing Remarks

Join 50,000 people who get our Exit Five Newsletter here: https://www.exitfive.com/newsletter
Learn more about Exit Five's private marketing community: https://www.exitfive.com/

***

Today’s episode is brought to you by Paramark.

It’s November. 2026 planning is already here. And the stuff you’re doing right now will decide how next year plays out. 

But here’s the problem: most teams are still planning next year's marketing strategy based on the WRONG DATA because of broken attribution and a misleading gut feel.  And you can’t make smart budget calls if you’re just guessing what’s working, what’s not, and where to put your next dollar.

That’s where Paramark comes in. They help you replace the guesswork with actual insight backed by $2 billion in analyzed marketing data. They’ve figured out what actually drives incremental growth across every channel including LinkedIn, Meta, TikTok, Google, CTV, even OOH.

And right now, they’re offering a private 1:1 consultation with their CEO and CMO, Pranav and Sam, who have led marketing teams at companies like Dropbox, Adobe, Microsoft, and Shutterfly. 

In this 45-minute strategy session, they’ll help you measure the real impact of every marketing dollar, pull insights from your current media mix, and design a 2026 roadmap that’s rooted in data, not gut.

This is a heck of an offer. And it’s real. And will go fast. So if you want to future-proof your marketing strategy for 2026, don’t miss out on this offer.

Grab your spot at paramark.com/brand-consult.

***

Thanks to my friends at hatch.fm for producing this episode and handling all of the Exit Five podcast production.

• They give you unlimited podcast editing and strategy for your B2B podcast.
• Get unlimited podcast editing and on-demand strategy for one low monthly cost. Just upload your episode, and they take care of the rest.
• Visit hatch.fm to learn more