Too many healthcare marketers allocate budgets based on guesswork or last year's spend. Cardinal's approach is different. 

On this episode of Ignite, Cardinal's media and analytics team break down how to build smarter investment foundations by understanding what is actually driving growth. The discussion covers how to separate paid impact from organic and other channels, align media investment with operational capacity and business goals, forecast outcomes before spend, and move beyond blended metrics using marginal economics. You'll hear honest conversation about common attribution traps, capacity constraints, and the trade-offs between efficiency and growth, along with practical frameworks for allocating budget across complex, multi-location healthcare organizations.

You will learn:

• Understanding your digital mix before making investment decisions

• Capacity-driven, goal-aligned planning

• Forecasting outcomes using historical data and realistic assumptions

• Marginal economics and why blended metrics can be misleading

• Allocation frameworks for markets, locations, and service lines

RELATED RESOURCES

Why Capacity-Driven Marketing Is Non-Negotiable - https://www.cardinaldigitalmarketing.com/capacity-driven-marketing-media-investment-strategy/

How to Set Smarter Healthcare Marketing Goals - https://www.cardinaldigitalmarketing.com/healthcare-resources/blog/marketing-goal-planning/

When & How to Expand Your Healthcare Media Mix - https://www.cardinaldigitalmarketing.com/healthcare-resources/blog/expanding-channel-media-mix-strategy/

Marketing + Operations: Why Total Alignment is Vital to Growth - https://www.cardinaldigitalmarketing.com/healthcare-resources/blog/healthcare-marketing-operations-alignment/