187. A Case Study on Focusing on the Wrong Kind of Revenue
Update: 2024-10-08
Description
Signs of economic weakness are now consistently showing up.
This is going to require many of us to make difficult decisions, especially about the kinds of revenue we are going to focus on.
This week, I’m going to share a story of a company who did this wrong in my opinion as an illustration for all of us of what not to do.
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