187. OLIVIER CRESP ~ How to Create a Blockbuster Fragrance (over, and over, and over again).
Update: 2025-09-23
Description
Olivier Cresp, DSM-Firmenich Master Perfumer, Founder of Akro by Oliver Cresp, and literal inventor of the gourmand (!) is BACK in the Perfume Room! (AN HONOR!)
Today, he reflects on his oeuvre including his signature, palette, and unique approach to perfumery. We discuss how new advances in technology will impact past and future creations, AI and its role in perfumery, how his creative approach differs for his own brand versus client work, and of course we discuss the newest Akro launch: Crush!
WATCH THE FULL EPISODE ON SUBSTACK THIS FRIDAY!
FRAG MENTIONED:
Akro Haze, D&G Light Blue, Akro Crush (SOTD), Light Blue (2025), Akro Rise, Mugler Angel, Akro: Smile, Glow, Bake
TRY CRUSH! (10% LuckyScent orders $40+ w/ code perfumeroom10)
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In Channel
![191. AMÉLIE HUYNH [D'ORSAY] ~ reviving a 200-year-old perfume brand](https://s3.castbox.fm/31/8a/55/8e83f12477573751bfa0c763c6ccb1c313_scaled_v1_400.jpg "191. AMÉLIE HUYNH [D'ORSAY] ~ reviving a 200-year-old perfume brand")
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