19: 3 Mistakes Writers Make When Starting a Newsletter
Description
How do we build a community around our work? For writers seeking long-term support for their craft, this is an essential question and one I believe can be answered, in part, with newsletters. It’s an intimate, direct channel to readers who are eager to hear from you, and one of the best ways I know to build relationships that stand the test of time. I started back in 2013 with no strategy and no plan and really just winged it for a year before I got my act together. In January I surveyed 100 writers about newsletters and most responded with comments like: I don’t know where to start. I’m waiting until I finish my book. I don’t have anything to share right now. I’m afraid people will unsubscribe. They (81%) also said they’d either written a book or wanted to write a book, which begs the question: Who will read it? People who know you. People who you’ve invited into your world. People who have followed your journey. The truth is, we need to build trust and nurture relationships long before we have something to sell or promote, and on today’s episode, I’m sharing 3 mistakes writers make when starting a newsletter + announcing my free masterclass to help: Nurture Your Newsletter.
EPISODE HIGHLIGHTS
- What I would do differently If I started a newsletter today
- The essential mindset shift to make before you begin
- Why you should start a newsletter now—even if you don’t have a book yet