19: Branding Is Useless

19: Branding Is Useless

Update: 2015-08-18
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Happy Tax CEO Mario Costanz talks about branding and why it is useless for most small companies. Instead, he recommends, small businesses should focus on direct response marketing that can be tracked for return on investment. Finally, he goes on to make a very special announcement.

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19: Branding Is Useless

19: Branding Is Useless