You’ve heard me talk about evergreen content before (see Episode 12), but today we’re going deeper. If short-form content has you exhausted and the daily posting cycle isn’t working for your creative business, this episode shows you how to step off the hamster wheel and build evergreen, searchable content that drives traffic and sales over time.

If you’re feeling burnt out by the algorithm, you’re definitely not alone! In this conversation, I walk you through a calmer, more sustainable way to grow: Pinterest, Blogging, and YouTube used as evergreen, search-driven engines, plus how to connect discovery to sales with a simple email follow-up system. You’ll hear real, practical examples (think: what to actually pin, what blog posts to write, which YouTube videos work long-term), a transparent look at my own early Pinterest results, and how I’ve started repurposing transcripts to boost SEO without adding hours to my week.

What We Cover in This Episode:

• Why short-form content leads to creative burnout, and what to do instead.
• Pinterest for creatives: clear, real-life pin ideas, and how one pin can feed a tiny funnel.
• Blogs that rank: turning your existing content (YouTube, Reels, podcasts) into SEO-friendly posts that live on your site.
• Evergreen YouTube: video ideas for artists, makers, designers, and textile creatives - plus how to research topics.
• Email that converts: the simple follow-up sequence that turns casual viewers into warm subscribers and customers (see Episodes 6 & 7 for the deep dive).

Today’s Takeaways:`

• Search over scroll: choose platforms that people use to find things, like YouTube, Pinterest, and Google.
• Create once, reuse often: one tutorial, one blog, or one pin can work for months (even years) when it’s search-friendly.
• Systems make sales: tie every discovery point to a next step (freebie → welcome emails → product), and let the system do the talking.

📌 Links & Resources

• Partner episode: Episode 12:  Evergreen Content That Actually Grows Your Business → https://www.fizzandflourish.com/ep12
• Email foundations: Episode 6: How to Start and Grow Your Email List (Without Feeling Overwhelmed) → https://www.fizzandflourish.com/ep6
• Lead magnets & nurture: Episode 7: Lead Magnets That Attract Your Ideal Customer → https://www.fizzandflourish.com/ep7
• vidIQ (YouTube keyword & topic research): https://vidiq.com/fizzandflourish
• Instagram: https://www.instagram.com/fizzandflourish
• Website: https://fizzandflourish.com
• Shout out to Chenel over on Instagram - go give her a follow: https://www.instagram.com/chenelabella/