In part 2 Justin Mares and I discuss the broken food and health systems in the US and the need to prioritize human flourishing. We get into the weaponization of our instincts by companies that produce addictive food, the importance of fixing our environment and food system, and the role of human health in the built environment. Justin shares his experience in the health industry and highlights the misalignment of incentives in the food and healthcare industries. 

We touch on the lack of trust in traditional institutions and the challenges of following dietary guidelines. Justin talks about nutrient density in crops, the depletion of nutrients in soil, the impact of food processing on nutrient density, and the potential consequences for human health. We also delve into the challenges of scaling sustainable farming practices and the role of government and corporations in addressing health and environmental issues. The conversation concludes with a discussion on the need for individual and community action to create positive change.

Takeaways

• The food and health systems in the US are profoundly broken and need to be fixed to promote human flourishing.

  
  



• Companies are weaponizing our instincts to create addictive and profitable food products.

  
  



• Fixing the environment, food system, and built environment is crucial for improving human health.

  
  



• There is a lack of trust in traditional institutions and their ability to provide accurate health advice.

  
  



• The misalignment of incentives in the food and healthcare industries hinders progress in promoting human health. Nutrient density in crops is influenced by the nutrients in the soil, and over time, the depletion of nutrients in the soil has led to less nutrient-dense crops.

  
  



• Food processing can further reduce nutrient density, and the consumption of processed foods may lead to nutrient deficiencies and cravings for specific nutrients.

  
  



• Scaling sustainable farming practices, such as regenerative agriculture, can help improve soil health and nutrient density in crops.

  
  



• Government regulations and policies play a role in shaping the food system, but individual and community action is also necessary to create positive change.

  
  



• Addressing health and environmental issues requires a holistic approach that considers the interconnectedness of various factors, including food production, human health, and environmental sustainability.

  
  

  
  

  
  

Chapters

00:00 Introduction and Sponsor Acknowledgment

00:57 Weaponizing Instincts: The Addictive Food Industry

06:22 Misaligned Incentives in the Food and Healthcare Industries

08:16 The Broken Healthcare Industry

19:19 The Debate on Veganism and Vegetarianism

25:12 Sponsor Acknowledgment and Nutrient Deficiencies in Food

26:41 The Impact of Soil Depletion on Nutrient Density in Crops

29:07 The Nutrient Decay Curve and the Role of Food Processing

34:29 Challenges and Potential of Scaling Sustainable Farming Practices

36:25 Government and Corporate Responsibility in Addressing Health and Environmental Issues

43:00 The Need for Individual and Community Action

CONNECT WITH JUSTIN

• Justin’s Substack: ⁠The Next | Justin Mares | Substack⁠

• Twitter: ⁠Justin Mares (@jwmares) / X⁠

• Kettle and Fire: ⁠https://www.kettleandfire.com/⁠

• Surely Non-Alcoholic Wines: ⁠https://www.drinksurely.com/⁠

• Perfect Keto: ⁠https://perfectketo.com/⁠

• Truemed: https://www.truemed.com/

RECS

Book Rec: ⁠Formerly Known as Food⁠

Book Rec: ⁠The End of Craving⁠

Book Rec: ⁠Gangs of America⁠

CONNECT WITH BUILDING CULTURE

⁠https://www.buildingculture.com/⁠

⁠https://www.instagram.com/buildingculture/⁠

⁠https://twitter.com/build_culture⁠

⁠https://www.facebook.com/BuildCulture/⁠

CONNECT WITH AUSTIN TUNNELL

⁠https://www.instagram.com/austintunnell/⁠

⁠https://www.linkedin.com/in/austin-tunnell-2a41894a/⁠

⁠https://twitter.com/AustinTunnell⁠

⁠https://playbook.buildingculture.com/